• Waldelfe@feddit.orgEnglish
    61·
    2 months ago

    There was a very annoying radio ad for a musli brand when I was a child. I decided then that I would never buy their product ever. I’m 40 now and can proudly say that I still go out of my way to not buy any products from that company and to the best of my knowledge I’ve never eaten their products.

    I get that the idea is to create recognition, but if it’s too annoying you won’t get a “Ah, I’ve heard that name I’ll go for this one” from me but a “Oh, that’s the annoying one, I’ll avoid it.”

    • Swedneck@discuss.tchncs.deEnglish
      2·
      3 days ago

      what i’ll never understand is why companies try to shoot for annoying people, rather than making them happy. Sure maybe something annoying with lodge itself in your mind, but something nice might also lodge itself in your mind in a good way, and you might share the ad with your friends because it’s actually nice.

      I can’t recall any bad ads off the top of my head, but the good ones? Those are something that literally become a part of culture, something people 10 years later share with each other.

      Here in sweden the largest grocery store chain has been running a series of ads that straight up have seasons, the same format has been going ever since i was a kid and if you say “ICA-Stig” EVERYONE knows what you’re talking about. I personally find it cringy, especially the modern versions, but even i feel some sort of comfort from the fact that it’s been going for so long and has a sort of familial vibe to it.