what i’ll never understand is why companies try to shoot for annoying people, rather than making them happy. Sure maybe something annoying with lodge itself in your mind, but something nice might also lodge itself in your mind in a good way, and you might share the ad with your friends because it’s actually nice.

I can’t recall any bad ads off the top of my head, but the good ones? Those are something that literally become a part of culture, something people 10 years later share with each other.

Here in sweden the largest grocery store chain has been running a series of ads that straight up have seasons, the same format has been going ever since i was a kid and if you say “ICA-Stig” EVERYONE knows what you’re talking about. I personally find it cringy, especially the modern versions, but even i feel some sort of comfort from the fact that it’s been going for so long and has a sort of familial vibe to it.