It’s very simple, really. You’re correct, they simply believe that “wokeness” is socialism and kinda just lump it all together. Define it as “things I don’t like/am too stupid to understand” and then it become a synonym for so many things!

But yea they hate that companies have realized that the majority population doesn’t like racism or homophobia and that they can make more money by at least pretending to be better. They also don’t realize that capitalism actually worked in this case and the customers were able to pressure the companies into compliance.

The comment is wrong in so many fascinating ways but it’s all consistently wrong so I’m not at all surprised that it’s real.