… posted a photo on social media of the 62.5g bar alongside one of today’s Mars Bars, which is 40g.
“Over the last 35 years, we have made a number of updates to our bar sizes and pack formats to reflect consumer demand, alongside considering wider external factors such as manufacturing costs and the price of cocoa.”
I’m sure your customers have been demanding smaller bars that cost more.
There’s a large number of people talking glp-1s (ozempic et. al) and they actually are looking for smaller portion sizes, which is driving a huge trend in grocery now of boxing up larger quantities of smaller items.
Of course the industry has used this to their advantage. Instead of just offering a 4-pack of frozen dairy treats at 2 oz each, they can offer an 8-pack at .8 oz each (less total product) and sell it alongside that one for even more, and they actually will sell more of the 8-pack.
I’m sure your customers have been demanding smaller bars that cost more.
“We didn’t only shrink the size, we also lowered the quality of ingredients to maximize profits!”
The only people who enjoy Mars bars are shareholders
There’s a large number of people talking glp-1s (ozempic et. al) and they actually are looking for smaller portion sizes, which is driving a huge trend in grocery now of boxing up larger quantities of smaller items.
Of course the industry has used this to their advantage. Instead of just offering a 4-pack of frozen dairy treats at 2 oz each, they can offer an 8-pack at .8 oz each (less total product) and sell it alongside that one for even more, and they actually will sell more of the 8-pack.
If people weren’t buying more of them, they wouldn’t’ve changed the size.
What people say they want and what they actually purchase are often different.
edit: Yet again, Lemmy proves ignorance is rampant and people have absolutely no concept of the real world.
You are assuming both options were on the market for consumers to choose from.
These are unilateral decisions.
I am making no such assumption, and you clearly do not know how businesses operate.
I’m not fond of much of what they do, but I’m speaking in realities, not idealations.
That’s not a valid conclusion.
The only thing that we can say for sure is that the companies benefit from shrinkflation in some way otherwise they wouldn’t do it.
If sales drop due to the smaller sizes but they still make more profit overall then you can be sure that we’d be getting smaller bars.
Me: doesn’t buy them
Candy: shrinks anyway
Me: “but the internet says that won’t happen!”
Companies have been trying to cheap out in manufacturing costd since manufacturing was invented.
Don’t blame the consumer when the candy bar cartel shrinks their shit then lies about it.
Are you 15? Or do you just lack all common sense and ability to understand the universe around you?
I’m serious. What you’ve written is so far from reality that I feel compelled to make sure you’re OK and not like, IDK, stroking out somewhere.