Plex has announced a massive price increase on the service’s Lifetime Plex Pass. On July 1, the lifetime subscription option will go from $249.99 to $749.99, an increase of 200%. The price hike will only apply to new subscribers, with no changes to monthly or annual subscription pricing.
I know that whales exist, but seriously… Who is into self hosting but also into dropping $750 on a service that can end on a whim?
They dont want you to buy lifetime they want you to pay month to month.
I think it is safer to say they don’t prefer it. If they didn’t want you to buy it at all, they could discontinue the offering today.