Plex has announced a massive price increase on the service’s Lifetime Plex Pass. On July 1, the lifetime subscription option will go from $249.99 to $749.99, an increase of 200%. The price hike will only apply to new subscribers, with no changes to monthly or annual subscription pricing.
I think it is safer to say they don’t prefer it. If they didn’t want you to buy it at all, they could discontinue the offering today.
Its like when a contractor quotes you a ridiculous price because they dont want to do the work. They assume you are going to say no, they dont want to do it. But if you say yes to their absurb price they are happy to take your money.