“We’re very focused on delivering upon the AI capabilities of a device—in fact everything that we’re announcing has an NPU in it — but what we’ve learned over the course of this year, especially from a consumer perspective, is they’re not buying based on AI,” admits Kevin Terwilliger, Dell’s head of product, in the PC Gamer interview. “In fact I think AI probably confuses them more than it helps them understand a specific outcome.”
They’re just going to try to market it a little differently
They’re just going to try to market it a little differently
Yeah, thanks for pointing this out. I think a couple here haven’t read the article fully.
They’re doing it, they’re just not pushing it because they see the reaction.
Yeah this is a really out of touch answer. Not a surprise really.