I’ll never forget buying my first MacBook in '07 and asking the guy how much it would cost to bump the RAM from 1Gb to 2Gb. He told me in no uncertain terms that I’d be better off looking online for a cheaper price.
Well, in the intervening years they certainly have closed that loophole.
I worked at a knock-off Apple Store in the PNW from 2009 to 2013 and I told this same line to MANY people. The thing about being an “Apple Specialist” is that we sold more than Apple did, including “aftermarket” RAM modules to do that upgrade on-site for customers, saving those customer money AND netting us more profit than if we had sold them the Apple SKU with more RAM. When Apple closed this loophole it was not just at the expense of end-users, but their channel partners too.
I’ll never forget buying my first MacBook in '07 and asking the guy how much it would cost to bump the RAM from 1Gb to 2Gb. He told me in no uncertain terms that I’d be better off looking online for a cheaper price.
Well, in the intervening years they certainly have closed that loophole.
I worked at a knock-off Apple Store in the PNW from 2009 to 2013 and I told this same line to MANY people. The thing about being an “Apple Specialist” is that we sold more than Apple did, including “aftermarket” RAM modules to do that upgrade on-site for customers, saving those customer money AND netting us more profit than if we had sold them the Apple SKU with more RAM. When Apple closed this loophole it was not just at the expense of end-users, but their channel partners too.