for some reason
It’s called price discrimination.
If there are multiple groups of potential purchasers who have different levels of willingness to pay, if you can identify some characteristic of people willing to pay more, then you can create a version of the product that targets that characteristic and thus the group.
Price discrimination (“differential pricing”,[1][2] “equity pricing”, “preferential pricing”,[3] “dual pricing”,[4] “tiered pricing”,[5] and “surveillance pricing”[6]) is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider to different buyers based on which market segment they are perceived to be part of.[7][8][2] Price discrimination is distinguished from product differentiation by the difference in production cost for the differently priced products involved in the latter strategy.[2] Price discrimination essentially relies on the variation in customers’ willingness to pay[8][2][4] and in the elasticity of their demand. For price discrimination to succeed, a seller must have market power, such as a dominant market share, product uniqueness, sole pricing power, etc.[9]
- “Product versioning”[8][16] or simply “versioning” (or “second-degree” price differentiation) — offering a product line[13] by creating slightly differentiated products for the purpose of price differentiation,[8][16] i.e. a vertical product line.[17] Another name given to versioning is “menu pricing”.[14][18]
In this case, you’re going to have something like a group of “value customers” who care a lot about how much they need to spend on the game. And then you’re going to have “premium customers” who aren’t too fussed about what they pay, but want the very fanciest experience.
If you had just one version, sold the game at the “value customer” price, then you’d lose out on what the “premium customer” would pay. If you sold it at the “premium customer” price, then you’d have a bunch of “value customers” for whom the game would no longer be a worthwhile purchase, who wouldn’t buy the game, and you’d lose the sales to them. But by selling it at multiple prices, you can optimize for both groups.
EDIT: l’d also add, on the technical rather than economic side, that I’ve messed around with having a custom HRTF model myself, as Linux (and maybe elsewhere, dunno) games that use OpenAL let you specify a custom HRTF model in the config file. My own impression was that any impact on audio experience was pretty minimal. Might be different if someone had really weirdly-shaped ears or something, dunno.
I don’t think that the problem is 2FA itself so much as poor UX on existing systems.
Let’s say that I have a little USB keychain dongle in my pocket with an “approve” button and a tiny screen. When I sign in, at the time that I plug my password in, I plug the dongle in. It shows the information for whom I am approving authentication. I push the “approve” button.
It’s got a trusted display (unlike a smartcard, so that a point-of-sale system can’t claim that I’m approving something other than what I am).
It can store multiple keys, and I basically use it for any credentials that I don’t mind carrying with myself.
I then keep another, “higher security” dongle at home with more-sensitive keys.
Does that add some overhead relative to just entering my password? Yeah. But is it a big deal? No. And it makes it a lot harder for someone to swipe credentials.
I agree that using phone-linked SMS 2FA authentication is problematic (for a number of reasons, not just because it locks you to a phone, but because there are also privacy implications there).