I think it is much more likely that the way a human being metabolizes food is different then what happens in bomb calorimeter and trying to draw conclusions based on said device is not very helpful to understanding human physiology, but then again i am just some schmuck on the interwebs and i dont even play a scientist on tv

I just sleep with a mask, but I hear you man, that trend is super-irritating. I think it comes from people who cant tell that something is powered on without seeing an led indicator