Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

  • jellyfishhunter@lemmy.world
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    10 hours ago

    So, if a dev uses AI, they fail because of haters, but they also win because they’re more productive than devs that don’t?

    Being strong and weak at the same time is always a fun rhetoric.

    Also, afaik, Valve only asks for disclosure of generative AI for asset generation, not productivity tools like coding assistance.

    • Goodeye8@piefed.social
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      4 hours ago

      You just don’t understand Sweeney logic. If you use AI you are more productive as a developer so you win, but you can’t win because you need to let everyone know you used AI so you lose. So to keep the winners winning you need to make sure the thing that makes them lose doesn’t happen.

      Okay, in all seriousness I can understand his developer-centric takes but it’s pretty clear he still treats gamers, the actual consumers of the product, as cattle. We exist only to give money to game developers so they could make games, at least according to satan Sweeney. I was just wondering if he’s finally come around with all the improvements the Epic store is getting but no. Let’s just hope that bright mind at Epic gets to keep their job because it’s pretty clear it wasn’t Sweeney’s idea to improve the Epic store.

    • Hadriscus@jlai.lu
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      8 hours ago

      yeah it sounds like the old immigrant taking your job but also cashing in welfare

    • UnderpantsWeevil@lemmy.world
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      9 hours ago

      not productivity tools like coding assistance

      Given how Microsoft has really jammed AI code-assist down the throats of developers whether they want it or not, it would be kinda crazy if they did. The “contains AI” tag would be on virtually everything that touches Visual Studio, hollowing out its value as an indicator.

      • thingsiplay@lemmy.mlOP
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        9 hours ago

        I think that is a valid point. That’s why Valve changed the initial policy. If I remember right, in the beginning it was “Ai” in general, without this distinction. But this is still not 100% clear (even if we assume the devs are not lying). In example is generating code with Visual Studio “generative Ai”?