Today we’re announcing an important pricing update. Starting July 1, 2026, the price of a new Lifetime Plex Pass will increase to $749.99 USD.
When Plex first started, we were movie and TV fans who wanted to make something great for people like us. We chose to offer a Lifetime subscription early on because we knew many of our customers would rather pay a higher one-time fee for software that they can depend on every day.
We’ve considered eliminating the Lifetime Plex Pass in the past, given that recurring subscriptions help us sustain long-term development, but we know it’s still a valuable option for many in our community. So instead of retiring it, we’re keeping it available at a price that reflects the real, ongoing value of the software we’re committed to building and maintaining for years to come.
Translation: We fucked up by creating a lifetime pass but now we can’t get rid of it without being sued by everyone who did what we said they should and bought one. If we honour existing passes and stop selling new ones, we’ll be reviled by everyone else, so we’ll just pick a ridiculous figure out of the air so nobody can say we killed them.
If people are mostly buying the lifetime pass at the old price, that’s the real value of the software. It’s too bad they don’t think it’s enough to keep their company going. I don’t think this new price will save them. Not all companies need to exist.