Today we’re announcing an important pricing update. Starting July 1, 2026, the price of a new Lifetime Plex Pass will increase to $749.99 USD.
When Plex first started, we were movie and TV fans who wanted to make something great for people like us. We chose to offer a Lifetime subscription early on because we knew many of our customers would rather pay a higher one-time fee for software that they can depend on every day.
We’ve considered eliminating the Lifetime Plex Pass in the past, given that recurring subscriptions help us sustain long-term development, but we know it’s still a valuable option for many in our community. So instead of retiring it, we’re keeping it available at a price that reflects the real, ongoing value of the software we’re committed to building and maintaining for years to come.
2015-2025 $120
2025-2026 $250
2026-? $750
Plex can fuck all the way off.
Calling it now:
2028-? Plex Pass Plus (subscription only)
Got my lifetime for $75 in 2013. Started testing Jellyfin anyway once Plex started offering streaming media to compete with local libraries.
Anyone with $750 to spend on this either:
A) Doesn’t have the skills/resources to set up and server, so they’ll just put the money towards streaming
B) Has the skills/resources to set up Jellyfin and will just put the towards server and media costs
Any bets when older lifetime passes get un-grandfathered (for at least some “new” features) at some point?
Some companies seem to be able to change the contract whenever they want and bar access if you dont accept. Cell providers in my area seemingly aren’t allowed to do that but it feels like everyone else can, especially regarding digital media.