Wild co-founders ‘land £100m’ from sale of natural deodorant maker
www.theguardian.com
Childhood friends sell upmarket brand to Unilever, the maker of Marmite, Dove soap and Lynx deodorant

I editorialized the article title, and I realize the article is a year old. But I only just found out about this buy out yesterday.

I have been using Wild’s refillable deodorant for over 2 years. It has been great not throwing away a huge chunk of plastic, and instead tossing a small bit of cardboard into the compost. But now they are part of a mega corp.

I got my wife and daughter switched over recently, and my wife has been using their chapstick too.

My daughter found Fussy as an alternative. I saw a video showing that Fussy’s refills fit into Wild’s cases.

I will be making the switch as soon as I run out of my current stock of Wild refills.

  • budget_biochemist@slrpnk.netEnglish
    24·
    6 days ago

    Wild, An Almost Zero Waste Toiletries Company Sells Out To Unilever

    At first I thought the first word was sarcasm and didn’t realize the company was called “Wild”

    • nocturne@slrpnk.netOP
      11·
      6 days ago

      I realized that as i was trying to write the title. But that was the best I could come up with since the guardian title was so shit.

    • corsicanguppy@lemmy.caEnglish
      1·
      6 days ago

      Wild, An Almost Zero Waste Toiletries Company Sells Out To Unilever

      At first I thought the first word was sarcasm

      Not in English. Not with that punctuation. You missing a tree? :-p

      To be fair, the delimiting was lame, too, as it was missing the trailing delimiter; but in an objective guess where there was no (semi-)colon and the American Ghost Comma exists, that Ghost Comma is the likely case.