Zero-shot virtual product placement in videos
www.amazon.science
Virtual Product Placement (VPP) is an advertising technique that digitally places branded objects into movie or TV show scenes. Despite being a billion-dollar industry, current ad rendering techniques are time-consuming, costly, and executed manually with the help of visual effects (VFX) artists.…

Can’t wait for ads to be grotesquely injected into any video on big streaming sites. If you don’t want reruns of Cheers to have distracting ads for Rings of Power you better spring for Prime Platinum. Even the heroes at uBlock Origin are going to have a hard time filtering out injected ads on some YouTuber’s bedroom wall.

  • 🇰 🌀 🇱 🇦 🇳 🇦 🇰 🇮 @pawb.socialEnglish
    1·
    7 days ago

    Han shooting first in the OG Star Wars vs shooting secind in the remasters is the first, major change to be more PC that comes to mind. There are tons of classic films that have had re-makes or re-releases that have done what that user is claiming.

    • Acamon@lemmy.worldOPEnglish
      1·
      6 days ago

      I’m not a fan of that change, but I don’t really see it as an attempt to be more ‘politically correct’.

      Han Solo was going to marry Leia, and you look back and say, “Should he be a cold-blooded killer?” Because I was thinking mythologically—should he be a cowboy, should he be John Wayne? And I said, “Yeah, he should be John Wayne.” And when you’re John Wayne, you don’t shoot people [first]—you let them have the first shot. It’s a mythological reality that we hope our society pays attention to."

      I think Lucas is wrong, because even if he shoots first Han is being threatened with kidnap and death, so he’s not a cold-blooded murderer to shoot the guy threatening him. But unless we’re rolling all ideas of heroism and morality into woke/PC then I don’t think that example works at all.