Microsoft has launched a new rewards program offering Chrome users “real cash value” points to switch to Edge browser[^1]. When users search for “Chrome” on Bing, they receive a prompt offering 1,300 Microsoft Rewards points that can be exchanged for gift cards, including on Amazon[^1].

The Browser Choice Alliance, representing Chrome, Opera and Vivaldi, criticizes this as Microsoft’s latest tactic to manipulate browser choice, following earlier practices like “forced resets, misleading prompts, and hidden settings”[^1].

The market context shows why Microsoft is pursuing this strategy - Edge holds less than 9% market share compared to Chrome’s 78%[^1]. The rewards program appears targeted specifically at Chrome users, with Windows Latest noting “we’re not seeing ads for other browsers, such as Opera, Firefox or Brave”[^1].