Topics essentially works like this: rather than using cookies to track people around the web and figure out their interests from the sites they visit and the apps they use, websites can ask Chrome directly, via its Topics JavaScript API, what sort of things the user is interested in, and then display ads based on that. Chrome picks these topics of interest from studying the user’s browser history.

Isn’t this completely immoral? They are literally stealing the users private browsing history and uses it to boost their own profits.

  • JohnEdwa@kbin.social
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    1 year ago

    So this is why they want that browser integrity stuff.
    Without the integrity a change like this would be absolutely wonderful - my ad interests would be “FuckOff” and “Nothing”.

        • GFGJewbacca@lemm.ee
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          1 year ago

          I somehow doubt that Chromium is safe from this. I would imagine that anything built off of Chrome will have this implemented, because otherwise they’re just “leaving money on the table.”

              • Hamartiogonic@sopuli.xyz
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                1 year ago

                Already there. Been here since the Netscape Navigator days.

                It’s just that some people want to try the chrome-chromium route before landing in Firefox land.

                • Doc Blaze@lemmy.world
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                  1 year ago

                  I think the best route for preventing browser fingerprinting is to use multiple browsers for different things. Firefox is of course always the long standing favorite, but chromium has a place on my OS as well.

          • Doc Blaze@lemmy.world
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            1 year ago

            I’m was more talking about pure ungoogled chromium, as built from scratch or by popular Linux distributions. People that use commercial chromium browsers are already lost causes. Brave alone has more privacy red flags in its short existence than Google has in its over 2 decades.

    • Zerush@lemmy.ml
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      1 year ago

      Vivaldi had stripped out this crap, it’s good that Chromium is FOSS, anybody can gut it to their like. Apart the Vivaldi History Page is way different from al other Chromium (Calendar view customizable in several formats, stadistics with graphs, not a simple list) since its first versions…

      Vivaldi doesn’t collect your history data. All of this information is strictly private and local to your computer. What you get to see is the kind of data that could be tracked by third parties. Instead of trying to monetize it, we are giving you this data – for your eyes only. With the ability to analyze this information, you can decide if you want to adjust your online behavior or remove certain items from the list.

        • Zerush@lemmy.ml
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          1 year ago

          Wich browser integrity? Because of Chromium? Google already tried this years ago to try to control Chromiums with infinite APIs added to the Chromium code, even with discriminatory browsersniffings, which practically all other Chromium Browsers eliminated just as quickly, Vivaldi the first. Windows on Edge anyway (naturally putting its own Spy APIs in place of these). No trackings or logging by Google in Vivaldi (as long as you do not naturally use Google as a search engine). This is why Google is now trying to gain control through its web services and pages that use them with this WEI DRM, which forces all browsers, no matter what engine, be it Chromium, Firefox Gecko or Safari WebKit, to include a “security” Google Token in your script to access these pages or services. This is naturally a huge bummer if not avoided, since then it depends only on Google which browser deserves this Token, which could be the end of all minority browsers, leaving in the end only Chrome itself with full internet access. THAT is the problem, not the browser integrity.

    • hottari@lemmy.ml
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      1 year ago

      Nothing. It’s only the tin-foil hatters that care about privacy because the normal people have nothing to hide.

  • Z3k3@lemmy.world
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    1 year ago

    What is it with Americans naming things the exact opposite of what the thing does

    Does not foes

    • danielbln@lemmy.world
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      1 year ago

      Here are some more candidates:

      1. FREEDOM: Full Range Enhanced Experience Derived Online Marketing.
      2. LIBERTY: Leveraging Internet Browsing & Experience Records To Yield profits.
      3. JUSTICE: Join Users’ Surfing Trends for Intelligent Commercial Engagement.
      4. PRIDE: Personalized Recommendations from Internet Data & Exploration.
      5. HONOR: History-Oriented Network for Optimal Recommendations.
      • Hello Hotel@lemmy.world
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        These are fun:

        1. TRUST: Telemarketing Reliability Using Safety Technology (abuse of safety systems)
        2. HOPE: Helpful Online Personalization Engine (literally just adware)
        3. TRUST: Tracking Retail Usage Systems Technology (amazon spying)
        4. LIBRE: Liberating Inconvienenced Beings of Repour Emails (gmail reading emails from your friends)
  • Skull giver@popplesburger.hilciferous.nl
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    1 year ago

    The topics API filters the domains of your browsing history through an algorithm in your machine and tries to guess basic topics from them.

    “Stealing your private browsing history and using it to boost their own profits” is what advertisers and trackers are currently doing, and this is an attempt to stop that.

    Google desperately wants to block third party cookies and other common history tracking mechanisms but advertisers all around the world threw a hissy fit when they announced that, because they claimed Google, as an advertiser, was abusing its browser.

    So, Google came up with a compromise; the browser supplies the topics that ad stalking would normally provide, and the browser can block third party cookies and other web stalkers without getting sued into oblivion. As an additional feature, users get control over the topics they’re interested in (so women suffering miscarriages can actually get rid of the pregnancy ads when they were supposed to be due).

    Nobody is stealing your browser history. Nobody is spying on you in any novel ways. Everyone wants to get rid of all tracking and advertising (without paying for online services, of course!) but that’s not going to happen. The internet isn’t willing to pay for services and with the recent financial downturn the investor money is drying up, so you’re either getting bombarded with ads or you’re told to pay for the services you use.

    Even if this API doesn’t solve all the problems with advertising today, this is a clear improvement in terms of privacy.

    • 1984@lemmy.todayOP
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      1 year ago

      This is incorrect. A user who uses chrome but uses another search engine and blocks cookies and tracking scripts is not providing Google with information about what they are doing online.

      With the topics api, Google reads your actual browsing history which is incredibly private information that they have no right to look at whatsoever.

      I don’t know what world you are living in when you think Google wants to desperately stop third common cookies and other means of tracking - Google is an ad company!

      The internet not wanting to pay for Google services sounds like a Google problem, not a problem for the users. Google doesn’t have some universal right to exist and be preditory to it’s users.

      If they can’t sell their services, they should get off the internet instead of surviving by invading their users privacy and offering “free” services. Fuck Google.

      • Skull giver@popplesburger.hilciferous.nl
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        1 year ago

        A user who uses Chrome is definitely providing Google with their browsing information. You can turn them all off (though some settings are very difficult to find and don’t have UI elements anymore) but that’s not how nornal people use Chrome.

        With the topics API, Google doesn’t read shit. Your browser reads your browser’s history if you don’t visit Google’s websites, Google won’t know anything.

        Google has clearly indicated their desires to kill third party cookies. Multiple times, that’s why they’ve spent years on FLoC and other mechanisms to provide ad companies with an alternative. These programmers don’t work for free, you know, especially the overpaid FAANG programmers.

        You’re right that Google doesn’t have a special right to exist per se, but neither do you have a right to demand Google make a browser that suits your exact wishes. Google does what’s in the best interests of Google, and users do what’s in the best interest of users, and the two usually align. Any Chrome user can download Firefox if they don’t want Google’s code on their computer, or use Edge, or use Safari, or Konqueror, or whatever other browser you can come up with.

        Google’s most expensive features are actually being put behind a pay wall (Youtube’s 4K and high bitrate 1080p video, Google Drive cloud storage, especially for business) and the internet is absolutely seething about it. It’s not just Google either, Netflix has decided to make everyone pay as well, and tons of apps and websites are now adding subscriptions to stay afloat.

        Most people don’t give a fuck about their privacy if it means they get Youtube videos, messengers, social media, and apps for free. Everyone hates ads, but everyone hates paying for things more than they hate ads.

        Fuck ads, use an ad blocker, problem solved.

  • socsa@lemmy.ml
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    1 year ago

    To be fair, they immediately give the option to disable it.

    • I’m all for local topic analysis to replace tracking, but they did intentionally use confusing language to trick users into not opting out.

      If you’re going to make something opt-out, at least be honest about it. I fully understand why they went the opt-out route, but they didn’t need to be so slimy about it.

  • katy ✨@lemmy.blahaj.zone
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    1 year ago

    They’re not stealing browser history. The site requests a list of topics and Chrome parses them based on the local history and returns a list of topics.

    It’s more secure and private than third party cookies.

    • Klame@lemmy.ml
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      1 year ago

      The technique they use does not really change to the issue.

      It’s also not necessarily more secure than third party cookies like you claim? You can refuse those cookies and not all website use them, while all website ends up in browsing history.

      • ShrimpsIsBugs@feddit.de
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        1 year ago

        I might be wrong but as far as I understand Google’s topics API only gives websites access to information like “here is a user who likes the topics IT and gardening”, which is a LOT less than what is possible with cookies. With cookies a website can get information like “here is a user who visited your website yesterday and two times last week. Also they recently visited websites A, B and C, and frequently visits website D. On website D they are logged in as X.” They make all your visits to a website and, with third-party cookies, also to other websites connectable. Google’s topics do not.

      • Let’s be real here, almost nobody has cookies set to disabled by default. You can disable cookies for specific websites, just like you can disable specific ad topics in the browser settings.

        If you don’t want websites to end up in your browser history, use a porn tab for its intended purpose.

      • katy ✨@lemmy.blahaj.zone
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        1 year ago

        But the website doesn’t end up with your browsing history…

        And you can opt out of this just like you can opt out of third party cookies.

        • ReversalHatchery@beehaw.org
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          1 year ago

          I would like to watch you opt out of all this every single time you sit down in the next class of your education institute or workplace.

        • uneronumo@lemmy.world
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          Yes, they merely created the technology that watches everything you do. You can opt out! No worries! This certainly isn’t anything to worry about! They will definitely continue to let you opt out indefinitely. History tells me that that’s how this works.

    • Stephen304@lemmy.ml
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      1 year ago

      The way I see it, that’s just browser history exfiltration with extra steps. Whether they’re sending the actual history or parsing your history and sending topics, both are equally as objectionable to me as both could reveal information about something private you’ve been visiting.

  • hottari@lemmy.ml
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    1 year ago

    Am all for this move if it makes Google drop third-party cookies tomorrow.