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Cake day: June 3rd, 2023

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  • As a follow up for those interested, here’s the exception that proves the rule: Apple’s adoption and support of the Matter smart home standard.

    For those who don’t follow the smart home, the basic backstory is that there are several competing “controller” platforms for the smart home, including: Amazon Alexa, Google/Nest Home, Apple Home, and Samsung SmartThings.

    Each of these platforms can control smart home gadgets like smart switches, lights, and thermostats, and they all do so in a slightly different way. However, this diversity in platforms posed an issue for gadget manufacturers (think Philips Hue): in order for their gadgets to work with each platform, they had to write integrations to talk with each service. This added a ton of extra cost and complexity to something that should be a commodity, meaning that only the larger players could afford to make gadgets that worked with every platform. Smaller vendors didn’t have that ability, so they’d focus their attention to just one or two platforms - often the largest ones.

    This market setup was (fortunately) a disaster for Apple. As it turns out, people aren’t willing to pay hundreds of dollars for a nice speaker and Siri when you could get the vastly more capable Google Assistant/Alexa for literally a tenth of the price and blanket your home with them. Apple’s arrogance and hubris had landed it in an unfamiliar position: they were, by far, the smallest player in the smart home market, and accessory makers weren’t building for Apple Home as a result.

    Faced with abject failure, Apple pulled a very un-Apple move: they joined an industry standard! They open-sourced parts of their HomeKit framework and helped the next-generation Matter protocol come to market, in collaboration with all the other big players (Google, Amazon, Samsung). Matter is great because it provides a single protocol for accessory makers to build for: as long as it supports Matter, it will work with any of the big smart home controllers, including Apple. Now that this standard is out in the world, it’s great: most newly-released smart home gadgets will work with whichever platform you prefer, including Apple!

    So: why did Apple suddenly become collaborative in the smart home space? Because they were going to fail otherwise. Their backs were literally against the wall; their hand was forced. You can bet your life’s savings that if HomeKit had been even moderately successful, they would never, ever have supported the Matter protocol. They would have preferred the lock-in to their dystopian walled garden.


  • Personally, I strongly agree with your colleague. If you truly believe openness is a good thing (and it sounds like you do), Apple’s ethos is just about the direct antithesis. They only collaborate with the wider tech industry when they absolutely have to. Otherwise, they are greedy, secretive, controlling, and vindictive - oftentimes openly hostile to anyone who dares choose a non-Apple device/platform.

    The best example of this is the iMessage “green bubbles” phenomenon. Some background: Apple’s default texting experience is iMessage. This service has a bunch of nice, modern chat features - except they’re only available when texting another iPhone. These “better” messages are indicated by blue bubbles. People who don’t use iPhones (whether by choice or by necessity) are forced to use the ancient, insecure, feature-poor SMS protocol, reducing the privacy and security of everyone involved (including iPhone users). It’s also extremely obvious when this happens, since the chat app will switch to green bubbles.

    In places where this service has caught on (such as the US), Apple uses this separation to deliberately make texting non-iPhone users a significantly worse experience. This causes social effects, especially among teenagers, where those who don’t use iPhone are bullied and shunned for being a “green bubble”. The Wall Street Journal did a great expose into this phenomenon.

    Now, to be clear, this is a totally artificial problem - Apple could fix this overnight if they wanted. For years, the wider tech industry has been working on replacing SMS with a much more modern standard called RCS. Every single other party in the mobile industry has adopted it. Apple, however, is the lone holdout. They see kids bullying other kids into buying an iPhone as a good thing - more iPhone sales! In fact, Apple openly encouraged that narrative: when a journalist asked the (very reasonable) question of “how can I make texting with my Android-user mom better?”, Apple CEO Tim Cook responded with “buy your mom an iPhone.”

    There’s plenty more examples of this antagonistic behavior I could talk about, but this one is the most telling.

    Of course, if you do choose to go all in with them, you won’t see that side of Apple at all. They are frighteningly good at cultivating their image as the “good guys” among Big Tech, and, honestly, it’s not unwarranted. They are good at what they do, and they do take care of their users. Their tech is great.

    Ultimately, my take is that if you prefer using Apple’s stuff over more open alternatives, don’t change what you like! Just remember that they have a dark side. It is good to be aware of the wider tech ecosystem, and to make open technology choices where you can. By being active on the Fediverse, you’re already doing your part 😁