It was marketed decently enough. I remember seeing a release date trailer in 2022 and it was a known quantity before that. Was even at The Game Awards last Year. There’s definitely heavy marketing right now though and it helps that the numbers are so high.
I am surprised by how one of the really first Chinese AAA games released on Steam is surprising people with how well the Chinese like it
The idea of planting a potential scorched home only to find out it was the location of your favorite chalupa place later on