You can

The key is that executives don’t really matter that much. The company isn’t going to lose our on money of the CEO has diarrhea. The vast majority of work is done by the employees. Unfortunately, employees of the company can’t just decide to give themselves bonuses and shit like the board can.

It sucks because journalists do need to make money to continue reporting. Spamming sites with ads is bad for the reader’s experience too. Not totally sure what the solution is.