He’s right, though. They’re different characters, and they look different. The curved apostrophe looks much better, especially with larger fonts. I don’t use it in casual typing, but it’s important for official copy on the Web. You can use Option-Shift-] to type it without the alt code on a Mac
You jest, but we use Launch Darkly at work, and it’s the shit. Way better than our previous home grown solution. Everyone made the same joke at first, but the value is real