Meta’s new text-based social app Threads has quickly gained 100 million users since launching last week, which appears to be negatively impacting traffic on Twitter. According to web analytics, Twitter traffic declined 5-11% over the first two days Threads was available compared to the previous week. Threads was able to grow rapidly by allowing users to sign up with their existing Instagram accounts and bring over some of their followers. However, Threads has not yet launched in Europe due to regulatory issues. The fast growth of Threads may solidify its position as a real competitor to Twitter, which has over 238 million daily active users.
Most people happily exchange one master for another without thinking much about it
To be fair, the change isn’t really affecting them, so why should they care. As long as they still have their favourite celebs it doesn’t really matter to them who owns the platform
It’s the time between masters that is interesting and unpredictable and just fun