It seems Ben and Jerry’s may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?
Or is their irresistibly good ice cream strong enough to keep their ship afloat?
Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.
Back in 2016, I got to taste a new flavor from Ben & Jerry’s called “Feel the Bern” which showed their support for Bernie Sanders in the Democratic primary. Anyone who gets surprised that Ben & Jerry’s is political hasn’t been paying attention.
Then again, some people became shocked that Rage Against The Machine was political leading to a commenter asking “what machine did you think they were raging against?”
The one that George Soros uses to print all those cheques, obviously.