It seems Ben and Jerry’s may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?
Or is their irresistibly good ice cream strong enough to keep their ship afloat?
Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.
They are buying their own stock back.
Sales remain 25% lower.
“Quick minute” slightly understated the gravitas of the situation.
https://amp.cnn.com/cnn/2023/06/16/business/bud-light-distributor-response/index.html
It’s like canceling the McDouble and sending your business to the McChicken. McDonalds isn’t actually hurt by it.
I am confused by the analogy.
Modello took Bud Light’s top spot. The same company owns both products. You’re boycotting Pizza Hut, and instead going to Taco Bell. Same clown, different paint
No. You’re making a big assumption. That people are buying Modello instead.
It’s not the case.
Bud fell 24% Modelo up 10%
Net loss of ……?
But the kicker, in the US, they are owned by different companies.
So the 10% boost. Ain’t going to Modelo. So they lose 24%, plus given competitors a boost up 👍
insufficient data for any meaningful answerYou’re quoting percentages. It all depends on exact sales figures and profits.
NBC: Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows.
Because we all know inbev only makes two beers
What’s your point? 10% at least didn’t go to InBev haha