They are claiming the ability to circumnavigate privacy focused browsers to retain the ability to track users for advertising.
I always knew it was possible to do so. I just didn’t realize it was actively being sold as a service.
How would combat this?
Without using cookies, third-party scripts, or a JS fallback, Confection’s user matching rate is identical to marquee web analytics services. And we use predictive technology and machine learning to identify individual users across browsers, devices, and sessions.
This is why its good that there are a lot of us privacy focused individuals. If you or I were the only faint fingerprints, it would still be easy to pick us out, but thankfully there are whole privacy communities like this.