Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
  • trashhalo@beehaw.orgOPEnglish
    2·
    1 year ago

    The part I thought was interesting was the stat on advertising being down 59% I hadnt seen that stat before. less so the hand to hand combat.