It’s an interconnected social platform ecosystem based on an open protocol called ActivityPub, which allows you to port your content, data, and follower graph between networks.

You know how everyone online is like, “Give me your email, it’s the only stable thing on the web, and so it’s the most important tool for building a lasting audience” now?

And the places where you connect with your friends, or make a living as a creator, couldn’t be irrevocably destroyed by a billionaire with a sink and a bunch of weird ideas about financial products?

The ActivityPub protocol I mentioned a minute ago is a little like email: it has specifications for senders and receivers and supports lots of different kinds of content.

You can always have different accounts for different things, but I think many people will end up having one main identity — your Threads username, or your Mastodon handle, or even a domain you hook up to all of these services individually — that ports across all of these systems.

A lot of folks I’ve talked to say that, basically, if we’d built social media like this 20 years ago, the world would be better and smarter and we’d all be richer and better-looking.

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