“Human-led” process, it was called in some other article.

Somehow, the 3D version looks more like the original than the 2D version, but it still has that fourth teat that’s not attached to anything…

redone by gpt-image-2

Source? The article you linked says:

No generative AI was used in the creation of the artwork. Every stage began with the authentic original James Pond graphic and was completed using traditional digital illustration, 3D rendering and manual artistic refinement.

So if you have proof, please link the article which says it’s genAI, not the marketing one.