It’s a different story for the more established studios with an existing following and previous titles. Game Oracle found that the use of AI by these studios resulted in a significant 40% to 60% drop in sales.
That’s a huge difference. AI stigma seems to hit competent developers with a lot to lose the hardest, and I’m not sure that game studios are ready to accept it.
You can buy asset packs for couple bucks or even download some for free. Price for freelance from poor country on fiverr or upwork are pennies. The more I think about making game the more I’m convinced to not use AI for it. If you’re big studio and you can’t afford $10-50k for graphic placeholders but you can afford to delegate people to make a AI data pipeline and then spend $100k + on interference than you’re idiots and your company deserves to die.