Just opened vitamines, it’s only filled about a fifth. No reason to do so, but it does take up a lot more space. That means: more boxes for storage, more trucks for transport and of course more plastic used. Just… why?
Just opened vitamines, it’s only filled about a fifth. No reason to do so, but it does take up a lot more space. That means: more boxes for storage, more trucks for transport and of course more plastic used. Just… why?
The basic answer is that the production lines are already set up for that size. Some number cruncher figured out they would save $0.01+ by not taking the time to switch the production lines from one to another and, instead, just switching the labels.
The labels may also be part of it. Vitamins need a lot of mandatory nutritional information printed on them, and they may simply have been unable to print all of that (in a reasonable font size) on a smaller bottle.
But, of course, the real unspoken reason is that it’s deceptive marketing. People who don’t read the label carefully will see a bigger bottle and think that it means they’re getting more product inside, even if a competing brand’s smaller bottle actually contains more.
Except they are paying to ship 50% air. Those calculations were probably made before gas prices went up.
Maybe, but even with more expensive plastic and shipping, it’s still small and lightweight.
That actually makes a lot of sense. I always wondered why all my prescription bottles were so much larger than they needed to be.