I editorialized the article title, and I realize the article is a year old. But I only just found out about this buy out yesterday.
I have been using Wild’s refillable deodorant for over 2 years. It has been great not throwing away a huge chunk of plastic, and instead tossing a small bit of cardboard into the compost. But now they are part of a mega corp.
I got my wife and daughter switched over recently, and my wife has been using their chapstick too.
My daughter found Fussy as an alternative. I saw a video showing that Fussy’s refills fit into Wild’s cases.
I will be making the switch as soon as I run out of my current stock of Wild refills.
That’s assuming these people were well-intentioned in the first place. Capitalism also incentivizes greenwashing. It’s all about selling people the feeling that they’re making a difference, merely by being a consumer of your products, and getting them to pay a premium for it.
Heck, they may have been targeting a Unilever exit before they started the company! Serial entrepreneurs do this stuff all the time. They think of themselves as freelance marketers.