From the article: “In some ways, the current situation has spurred an arms race. YouTube has inadvertently improved ad blockers, as the new knowledge and techniques gained from innovating within the YouTube platform are also applicable to other ad and tracking systems.”
Yup. I’m a web dev. Switched from testing first in Chome to testing first in Firefox a few months ago. And I had been Chrome first for probably 10 years prior. Some of our customers (enterprises) also started deploying/spec for FF by default in the past year.