I think there is an American ritual aspect to it. I hate football and never watch it other than the super bowl. I’ve always just watched it for the funny ads, halftime show, and social gathering aspect. There is nostalgia for the 90s-00s where funny Superbowl ads became cultural touchstones, and early “memes” that people would quote and talk about the rest of the year if not more. Though honestly, it feels like the mojo is gone. The ads rarely seem as funny as they used to be. Or maybe we are just so inundated with internet ads and the lightspeed meme cycle that they simply can’t draw the same level of cultural relevance they once did.
I think there is an American ritual aspect to it. I hate football and never watch it other than the super bowl. I’ve always just watched it for the funny ads, halftime show, and social gathering aspect. There is nostalgia for the 90s-00s where funny Superbowl ads became cultural touchstones, and early “memes” that people would quote and talk about the rest of the year if not more. Though honestly, it feels like the mojo is gone. The ads rarely seem as funny as they used to be. Or maybe we are just so inundated with internet ads and the lightspeed meme cycle that they simply can’t draw the same level of cultural relevance they once did.