As someone who works in marketing - they will tote these clicks as a great success and continue to do what they are doing, maybe even more so, but will be distraught by the lack of follow through when it comes to sales. I guess if it happened long enough, And on a big enough scale, they might eventually give up but it would take years
Didn’t Louis Rossmann say they conversion rate when they briefly ran repair shop ads was less than 2% or something similar? I think he referred to it when talking about using adblock and donating/buying merch for your favorite creators instead.
As someone who works in marketing - they will tote these clicks as a great success and continue to do what they are doing, maybe even more so, but will be distraught by the lack of follow through when it comes to sales. I guess if it happened long enough, And on a big enough scale, they might eventually give up but it would take years
Didn’t Louis Rossmann say they conversion rate when they briefly ran repair shop ads was less than 2% or something similar? I think he referred to it when talking about using adblock and donating/buying merch for your favorite creators instead.
Or, more likely, they would not include the fake clicks in their metrics at all, and marketing would never see the inflated metrics.