Any good strategy for solo indie marketing? Building a game is one thing, but getting eyeballs on it without a publisher or marketing budget feels like shouting into the void. What’s actually worked for you?
Any good strategy for solo indie marketing? Building a game is one thing, but getting eyeballs on it without a publisher or marketing budget feels like shouting into the void. What’s actually worked for you?
I can’t tell you what’s worked because I’m still in the process, but here’s what I’m doing or plan to do soon:
-Demo released on steam and itch
-youtube channel with soundtrack uploads and video essays
-eye catching, engaging trailer
-promotion on personal YouTube channel
-Outreach to content creators (specifically, ones that seem like a good fit for you kind of game)
-Steam next fest/ other online game expo events
-Word of mouth/flyer adverts if you live in or near a decently sized city
If there was a silver bullet marketing strat, everyone would be doing it. I’m hoping that consistent, boots on the ground effort, diversification of marketing, and persistence will pay off.