It’s because ads don’t work on people anymore. You need hundreds to thousands of views on an ad to get a handful of click-throughs. Companies don’t know what to do anymore because advertising is really the only concept that makes sense to them.
Also ads are a form of soft power. Companies spend millions/billions of dollars on YouTube/twitch etc. to threaten creators with “demonetization” if they step too far out of line when they criticize the wrong people.
What are you talking about? Ads work just as well as they ever had, maybe even better.
Just because instead of taking the form of a pre-roll they usually take the form of one of the influencers you have a parasocial relationship with showing you something they"love" or “use everyday” doesn’t mean they don’t work.
That also includes “sponsored content” that comprises half of most media outlet output as well as “exclusive access” which influencers get so long as they don’t bad mouth the product.
Also includes LLM generated content responding on social media to make sure a product or brand at least gets mentioned in any thread that might seem appropriate.
Ads are more pervasive than ever and work just as well, perhaps better.
Sorry I should have clarified that the type of ads this meme is talking about (i.e banner ads and spot ads) don’t work, and yet we have more than ever before. We know this because it’s demonstrable that you need more capital than ever and more ad time than ever to see equivalent returns.
If a company really wants to sell their product they do tie-in deals with personalities or commission news stories to be laundered for them.
It’s because ads don’t work on people anymore. You need hundreds to thousands of views on an ad to get a handful of click-throughs. Companies don’t know what to do anymore because advertising is really the only concept that makes sense to them.
Also ads are a form of soft power. Companies spend millions/billions of dollars on YouTube/twitch etc. to threaten creators with “demonetization” if they step too far out of line when they criticize the wrong people.
What are you talking about? Ads work just as well as they ever had, maybe even better.
Just because instead of taking the form of a pre-roll they usually take the form of one of the influencers you have a parasocial relationship with showing you something they"love" or “use everyday” doesn’t mean they don’t work.
That also includes “sponsored content” that comprises half of most media outlet output as well as “exclusive access” which influencers get so long as they don’t bad mouth the product.
Also includes LLM generated content responding on social media to make sure a product or brand at least gets mentioned in any thread that might seem appropriate.
Ads are more pervasive than ever and work just as well, perhaps better.
Sorry I should have clarified that the type of ads this meme is talking about (i.e banner ads and spot ads) don’t work, and yet we have more than ever before. We know this because it’s demonstrable that you need more capital than ever and more ad time than ever to see equivalent returns.
If a company really wants to sell their product they do tie-in deals with personalities or commission news stories to be laundered for them.
The only way to make ads 100% stop working is to block them entirely.