Trust that I agree with you on this, I use the word “master” intentionally though- as we are subjected to their whims without any say in the matter.

There are also many of us who are (unwittingly) dependent or addicted to their products / services. You and I both know plenty of people who give into almost every impulse incentivized by these products, especially when in the form of entertainment.

Our communities are now choc full of slaves and solicitors- a master is an enemy yes, but only when his slaves know who owns them.