The benefit is controlling the public narrative. Think about it, how many news media companies get business from Twitter? And now he has the power to suppress their reach or to even kick them off the platform altogether.
I agree that is a really valuable position to be in, but you would still need to maintain your reputation or else they could all leave. The website itself is mostly insignificant and its popularity has everything to do with its reputation and userbase.
The benefit is controlling the public narrative. Think about it, how many news media companies get business from Twitter? And now he has the power to suppress their reach or to even kick them off the platform altogether.
I agree that is a really valuable position to be in, but you would still need to maintain your reputation or else they could all leave. The website itself is mostly insignificant and its popularity has everything to do with its reputation and userbase.