There is no exploitation in charging different prices for different things. Prices aren’t based on how much a thing costs to make, they’re based on how much people are willing to pay for it. Welcome to supply and demand.

Cosmetics are (relatively) cheap to make and sold at a high margin because they are subsidizing a game that is sold at very low price. Turns out the sticker price in DBFZ with its what, 24 characters at launch is twenty bucks or so cheaper than good old Street Fighter 2 with its eight characters.

There are a bunch of ways we’ve been shaving cost from games to keep that somewhat artificial price point. Selling people who are willing to spend more a bunch of non-game-relevant stuff at a higher margin is just one of them. You are extremely outraged by this for some reason, I am very glad.

Because yeah, sure, I spent like 200 bucks in my copy of the game (probably a bit more, I got the Switch version, too) and I subsidized a number of more casual players that only bought the base game.

That’s cool. I get more people to play against and they get a cheaper game up front. I played that game for 500 to 1000 hours, I spent 3-5 cents per hour. I have no regrets. Didn’t even have to pay a subscription for it, my physical version will live forever and I can still play my Steam copy with forty-plus characters.

You are commited to being mad about this on our behalf, turns out us spenders don’t need your protection. If you don’t like it, that’s fine. You don’t have to get it. We’ll pick up your slack.

Which is not to say everything is fair game or that there aren’t predatory practices at play in gaming. It’s to say you’re obscuring those by crying wolf because you like being mad about things and have fixated on this in particular to an unreasonable degree.