I don’t think there is a simple answer to this question. Not bribing politicians for favours, not exploiting workers and not selling substandard goods might be considered a basic minimum. Beyond this, there have been businessmen who tried to help their employees (or society as a whole), such as Ernst Abbe of Carl-Zeiss-Stiftung and John Spedan Lewis of JLP / Waitrose.
I don’t think there is a simple answer to this question. Not bribing politicians for favours, not exploiting workers and not selling substandard goods might be considered a basic minimum. Beyond this, there have been businessmen who tried to help their employees (or society as a whole), such as Ernst Abbe of Carl-Zeiss-Stiftung and John Spedan Lewis of JLP / Waitrose.